I know I am….
But its probably for a totally different reason to you (Well kinda)
If I had to guess why you’re frustrated, it probably comes down to that killer of businesses:
Lack Of Sales
And that’s kind of why I’m pissed (but not for lack of sales)
But because everyone is telling YOU the wrong way to sell online
(Mainly from copy and pasting other peoples experience perhaps)
You see all the guru’s out there swear that you should be Retargeting your audience (Its a ninja method to re-engage and interact with your site visitors)
But then they send you the same information with affiliate links to use a 3rd party tool…
“Create an image of your product and chase people around the internet to collect lost sales!”
Hmm…it kinda works
For those who were going to buy anyway they generally come back and buy (This can drastically increase your sales)
And for those sitting on the fence its the extra interactions they needed to move them forward
(And again more lost traffic becomes customers)
But focusing just on Point Of Sale seems a little lacklustre to me…
I’m NO retargeting expert..
I simply took my 19 years of experience in sales and transferred it across to online
(OK granted I’m a massive nerd which will become apparent soon enough)
But all I did was take logical human sales interactions
And then I tweaked and honed different methods…
(And I managed to hit some 7000-9245% ROI at the same time)
Which Is A Pretty Good ROI Right?
I mean industry standard ROI for retargeting is around 200%
(Even if you're not doing BASIC retargeting-you should be!)
So what am I doing differently?
And what could you be doing differently?
Its quite simple really…
I’m taking tried and tested traditional sales methods. And then creating automated logical sequences that ascend my visitors into customers
Much like a conversation or interaction in person…
Because why should interactions online be different to offline?
We’re all humans at the end of the day
You and me...we're driven by the same desires, fears and impulses as we have for generations...
Not only that but we’re getting far more tech savvy
If we smell
bullshit a hard sell we’ll simply close the page….
That’s not to say hard sells are wrong!
But Right Time, Right Place, Right Method:
AND THATS THE DIFFERENCE:
You and I need to understand our audience and help them decide to become customers..
There’s no real secret sauce or push button solution
And if someone tells you there is then turn and run in the other direction
But you have a "tool" here that allows you to track interaction and re-engage your audience...
I want to talk to you about a difference in mindset
A change in approach that makes so much sense it almost seems obvious
(And you’ll kick yourself for not seeing it sooner)
I wrote an article about it that people seemed to enjoy...
(It had 50,000 views in the first 15 days and generated a bit of attention)
Article Of The Week
#1 Guerrilla Marketing Forum
#1 Marketing CRM
This method is NOT for everyone...
Not because it won’t work in different industries
But because some people don’t want to run a business
Or even give a crap about their customers...
If you’re here for a quick buck then you may as well close the page now
But if you already run a business:
And you want to not only increase the sales you have
But also convert lost sales
And ascend and convert the rest of your traffic towards the sale…
While improving the relationship you have with your audience
Then read on to learn how I helped one company generate $18,750 in sales for $114 ad spend in 48 hours
(I know that seems crazy and even a little hard to believe but $28 of which was actually the Retargeting spend...)
Or see how a blog reader of ours took the FREE information in our case studies and generated a further 21% in sales netting him a nice ADDITIONAL $16,000 in revenue
Or you can simply carry on doing “business as usual”...
Lets Be Honest Here (Tough Love):
You may have been working on your site for just 6 months...or maybe 6 years
But what makes you think that the next6 months will be any different?
Start Making The Changes You Need Today!
All the information provided on the blog is FREE
(YES I do provide Premium Training Also to make your progress quicker and easier)
But you can take the FREE information and truly change your business:
Your Customer Relationships
OK...Here's a little more backstory
Money was on the line
Fight or flight mode was kicking in
All I could think about was a book I had been reading…
Have you ever read “The One Thing” by Gary Kellar?
If not then I highly suggest you do read it
"You need to understand what you speciality is in life
and dedicate yourself to it"
Often however you don’t notice it…
The image above is from a case study we ran with a company where they generated over $18,750 in sales for $114 ad spend...
(In fact they ran out of product otherwise they would have sold more)
They sold more in 48 hours than months combined…
But Lets Go Back A Little Further
I was running some retargeting to a $297 product on an old website and not really thinking about it
The product was used as a way to validate potential clients and so I just threw a few quick retargeting ad campaigns together
How Hard Could It Be?:
You add your pixel and make an advert and show it to people right?
(I realise now this was the "Old World" thinking of retargeting)
So what if I tweak the methods a little...
It can’t hurt to try huh?
I tweaked a few methods, used some logical interactions that I would offline and let it loose into the world...
With an audience of just 20 people I generated $1,200 in sales for around $3 in Retargeting spend…
I had a look around to see what I could change and faced the usual onslaught of poor information on retargeting...
But what I did notice was that standard ROI is around 200%
Hmm…let me do the math on my campaign
Around 7,245% or so…
Pretty cool huh?
At the risk of sounding like a douchebag I figured:
“Hey maybe this is MY ONE THING?”
And that’s where the problem started and why I got myself in this mess…
I faced some fears and wrote a blog post about it and decided to share it with my industry
A lot of people loved it and some readers even saw quick return!
And then a peer rightly called me out (For which I will be forever thankful)
They let me know that it wasn’t a case study per se as it was only a small audience…
(Which was totally correct-I was just wanting to share it with some small business owners)
But if Retargeting this way can work so well even for low traffic offers then small businesse's DEFINITELY should implement even a simple campaign
(Heck everyone should start retargeting!)
I’m a full blown Nerd but i’m also a stubborn bugger..
“Fine! I’ll run a campaign with a major company and record my results”
So I reached out to a local company…
Plans were hatched
Strategies and sequences were used
Psychology of sales were manipulated ….
And so we took action:
But you still have to follow through Dan…
I sat with baited breath at midnight of the event happening….
Hours seemingly pass in the space of 30 minutes
But no more sales….
Wait is that it?
What could have gone wrong?
Don’t Panic Lets Investigate:
15 read emails of so from potential customers would reveal that the special pricing for the event hadn’t been added yet and they were waiting to buy!
Customers were actively reaching out to us and telling us they wanted to buy (The first 2 sales didn’t even wait for the offer to go live!)
We flicked the switch and let them know…
I went to bed around 1:32 am and we were at around $4,000 in sales for an ad spend of around $30 or so
During the night we continued to drive traffic to the offer and Retarget SPECIFIC sequences to the audience based on certain factors
And that’s part of the difference
Right Place, Right Time, Right Method
We based targeting, ad campaigns and interactions around a logical sequence of behaviour
If the visitor took 1 action then a response occured
When they took a different action, another response and so on...
You could sell me a horse with the right message at the right time and correct positioning
(And I’m not even slightly interested in horses)
You just have to make sure that you follow the logical progression towards the sale based on your interaction
I may be joking around with horses etc but its incredibly important to understand this:
Segmentation of Conversation Is Paramount
Not just at point of sale
Segmentation before during and after….
We ran specific content or ad campaigns based on interactions and leveraged specific triggers of influence combined with logical sales sequencing
(And a few other secret hacks)
The Next Morning With nerves of excitement and still in bed, I logged into “the backend” of their website
It was around 7am and they had hit over $11,000 in sales
And after the 48 hours?
It was around $18,750 with disgruntled customers messaging they had missed out…
$18,750 for just $24 in Retargeting ads and $89 in traffic generation beforehand
And this was in New Zealand…
Some American states have a larger population that NZ…
And yet we smashed sales from a tiny audience of customers…
(We even upsold them to products not on offer!)...
Ready to see what we did?
Or learn more about the other methods we use
(This is just the tip of the iceberg my friend)